Online bookmaker Betway make FIFA 16 the 2/5 favourite to be this year's number one selling video game in the UK, after the latest version of football's favourite title hit the shelves yesterday.
Hundreds queued outside the Game store in thecentre:mk for the midnight launch of the latest instalment, while MK Dons attacker Carl Baker was signing copies of the game at Tesco in Kingston.
Call of Duty ruled the roost in 2011 and 2012 and Betway place the popular first-person shooter's latest release, Black Ops 3, second in the market at 7/2.
There's a host of new releases that can be backed at bigger odds, including; Fallout 4 (8/1), Creed: Syndicate (9/1) and Halo 5: Guardians (10/1).
FIFA's arch rival Pro Evolution Soccer (PES) 2016 is some way down the list and the betting firm is offering a huge 33/1 for PES 2016 to be this year's most popular game.
Betway's Alan Alger, said: “FIFA 16 is sure to be at the top of a lot of Christmas lists and we think there's a good chance this latest version can trump Call of Duty for a second year running.
“PES has been in FIFA's shadow for the last decade and, although this latest release is touted to be the best for some Fifa coins, we don't think there will be a drastic popularity shift just yet.”
Betway Special Market:
Top Selling Video Game 2015 (UK):
Call of Duty: Black Ops 3
Halo 5: Guardians
Star Wars Battlefront
Need for Speed
Rise of the Tomb Raider
Rock Band 4
Tom Clancy's Rainbow Six Siege
Just Cause 3
NBA LIVE 16
Tony Hawk's Pro Skater 5